MOSTI is a cause oriented brand hence before even starting sales of the Chhota Bheem Tab, MOSTI tied up with CRY (Child Rights and You) and is currently working in a CRM (Cause Related Marketing) Program with CRY.
CRY – Child Rights and You (formerly known as Child Relief and you) is an Indian NGO that believes in every child’s right to a childhood – to live, learn, grow and play. For over 33 years, CRY and its 200 partner NGO’s have worked with parents and communities to ensure Lasting Change in the lives of more than 2,000,000 underprivileged children, across 28 states in India.
The core belief of CRY and its supporters is that no Indian child should be deprived of rights as basic as survival, participation, protection and development. Proceeds from the sale of MOSTI’s flagship product – The Chhota Bheem Tab will be donated to CRY.